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Best Practices for Retail Companies to Improve Gender Equity

Retailers, brands and distributors can roll out 15 interventions to hire and retain more women

Published by

FSG

Year

2026

Format

PDF

Context

Women make up ~28% of the organised retail workforce, with high potential to expand their participation across three areas. This resource explores opportunities to improve workplace diversity and the barriers limiting women’s participation, including safety concerns, unclear role expectations, limited washroom access, transport gaps and family responsibilities. It identifies opportunities in late-evening shifts, specific product segments and field roles, where women’s participation remains lower, and presents a 3-phased approach covering hiring, infrastructure, safety, flexible work options and accountability.

Key takeaways

  • Understand how hiring women can improve customer experience, sales conversion, productivity and brand value.
  • Identify product segments and field roles with significant potential to increase women’s participation.
  • Explore how clearer role expectations during hiring can help reduce early exits.
  • Learn how flexible work options, safer field zones and diversity KPIs can support sustained workplace diversity.

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How to cite

FSG (2026). Best Practices for Retail Companies to Improve Gender Equity. Gender Knowledge Hub. http://uatswh.dhwaniris.in/library/best-practices-for-retail-companies-to-improve-gender-equity

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