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Best Practices for Banking, Financial Services, and Insurance (BFSI) Industry to Improve Gender Equity

BFSI companies can roll out 13 interventions to hire and retain more women in field roles

Published by

FSG

Year

2026

Format

PDF

Context

Field roles make up 70–75% of the entry-level BFSI workforce, yet women hold less than 10% of these roles, highlighting significant potential to expand their participation. This resource explores opportunities for women in field roles and the barriers limiting workplace diversity, including safety and performance concerns, unclear job descriptions, limited mentorship and onboarding, inadequate grievance mechanisms, transport and washroom gaps, and limited access to assets and skills. It presents a 3-phased approach covering hiring, safety, training, mobility, support and accountability.

Key takeaways

Understand how most entry-level field roles require only a 12th-pass qualification, making them accessible to non-graduate women.
Explore how hiring women can improve customer experience, work quality and workplace culture.
Identify how clearer job descriptions, mentorship, onboarding and safety mechanisms can support women in field roles.
Learn how mobility support, buddy mapping, grievance redressal and diversity KPIs can strengthen workplace support and accountability.